The highest level of brand awareness is top of mind awareness. This is when customers think of you first when they need to make a purchase within your product category. You can build top of mind awareness through repeated exposure and consistent delivery of a good product or service over time. This is a huge advantage in the market when customers enter a buying situation and your brand immediately comes to mind first.
Equity is the value of your brand beyond your physical assets like buildings and equipment. To develop a strong brand equity you have to develop a high level of brand awareness. The more people are aware of you and the stronger your reputation, the greater your profit potential and overall brand value. Word of mouth in the market plays a strong role in helping your brand grow its customer base and develop loyal relationships with top customers.Get Started